Carmela was so friendly and helpful. We had a really nice time shopping for a Valentine’s Day gift for my husband but ended up shopping for both of us. The selection here is a wide variety of styles, colors, and prices. He loves his new Frederique Constant and I love my Roberto Demeglio bracelet!

My post below is an older post. I’m updating my post because Diva Jewelry deserves special recognition for their continued outstanding service! In my earlier post I spoke about a watch I purchased. It’s the second one I’ve bought from Diva Jewelry. One particular watch I use daily and needed to replace the band. I contacted Sam and he asked me to bring the watch in. I left the watch overnight and received a text my watch was ready. When I went to pay my bill, Sam did not charge me. I have to tell you these are the greatest people you will ever work with. I would unequivocally recommend Diva jewelry and their entire staff to anyone looking for jewelry or watches! Older post. ~ I was in Diva Jewelers yesterday looking for a watch. I walked in and was astounded by the volume of high grade inventory ranging from jewelry to the highest quality and diverse range of fine watches. The staff was amazing and the owner incredibly gracious with his time. I never felt pressured and in fact, it was an enjoyable experience that was extremely refreshing. I bought a watch and was pleased to know such a fine establishment is in Santa Fe. No need to shop anywhere else! I will definitely return for my next purchase! I have shopped all over the country and this place tops them all! I would unequivocally recommend Diva Jewelers to anyone in the market for jewelry or a beautiful time piece. A wonderful group of people that make this a unique and rewarding experience! ~Wayne

The "Best of the Best"!! I have been a customer of Diva's owner for 20 years now. We were recently in town and my wife's Diamond and Fire Opal setting that we bought there years ago needed a repair. Over the years, with the fire opal being not as hard as many other stones, a piece fractured and came out of the setting. It wasn't the first time, in fact, it's been several times in that 20 years. Mark doesn't even hesitate or ask questions, it just gets done and returned FAST! People, this is what customer service, a trustworthy and reputable business owner like Mark and the many family members who work with him, strive for. Complete and unconditional satisfaction. This is where you want to "indulge" your desire for High End jewelry! They really go out of their way to make you feel appreciated and Mark never fails to spend some time catching up when we're in town. Mark and Team, I can't thank you all enough and am so happy to have seen you grow and continue to succeed over the years. So very well deserved!!!

Absolutely stunning jewelry that is so unique and beautiful! The staff is so great! They are always so helpful and know just how to find the perfect piece for your special occasion. Mark has made us feel like family over the years and we won’t shop anywhere else!!! The most beautiful jewelry n New Mexico!!!

Fantastic store, very big and bright with tons of high-end jewelry. They have the biggest selection of diamond jewelry I've seen in town. They also have several brands available, and lots of luxury watches. Very helpful staff and owners as well. I highly recommend if you are looking to buy quality jewelry or watches.

Wow what a great store. Huge selection! More choices than any other stores in Santa Fe! Very friendly and helpful staff also. A new favorite stop for me and the wife when we are in town